Swindon starts work on historic regeneration

2013 December 12. | Szerző:

Swindon Designer Outlet in the UK began works on the regeneration of the historic Long Shop building, part of the Grade II-listed Great Western Railway Works.


The regeneration is part of a £35-million investment to incorporate the Long Shop as part of the extension of Swindon Designer Outlet, which will add 50,000 sq ft/4,700 sq m of new retail space, to bring the total to 250,000 sq ft/23,000 sq m.


The extension will also create around 350 new jobs once the works are finished in early 2015, increasing the total number of people employed at Swindon Designer Outlet to 1,100, making the centre a key employer in the town, which is just off the M4, west of London.


This will be the third extension of Swindon Designer Outlet since it opened in 1997, nearly 20 years ago. The centre was originally developed and is still managed by McArthurGlen. It is owned by Henderson Global Investors within the Outlet Mall Partnership – a fund for institutional investors, and one in which McArthurGlen itself invests.


Sven Gaede, McArthurGlen’s UK Managing Director, says: “The start of the refurbishment and expansion works today is great news for Swindon and for the South West. It marks the relaunch of the centre as the region’s must-visit fashion and shopping destination.


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“As part of the extension, we will be bringing in new, exciting brands and improving the overall shopping experience. Shoppers will now also be able to experience and enjoy first-hand the refurbished Long Shop, with its conservation ensured for future generations.”


Andrew Rich, Fund Manager for the Henderson UK Outlet Mall Fund, adds: “Swindon is a very successful centre within our outlet mall portfolio, and the expansion is part of our investment strategy to continue to deliver strong performance for our investors in a fund that has returned almost 10% IRR in a difficult period for the UK economy and property market, demonstrating the resilience of the outlet mall sector.”


Ian Piper, CEO of Forward Swindon, the economic growth and regeneration company for Swindon, says: “We’re delighted to see this level of investment into Swindon, and the enhanced facility will offer more high-quality shopping and eating options for our residents and workers, as well as visitors from further afield.


“The challenge of creating a stronger connection between the Swindon Designer Outlet and the rest of the town centre, as identified in the Masterplan, is an important element of our work at Forward Swindon.”


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Matin Mac Mathew’s fashion ethics

2013 December 10. | Szerző:

Matin Mac Mathew, the creator of the brand Ethics, has an almost child-like innocence and free spirit that immediately attracts people to his personality.


However, his designs depict a matured sensibility crafted by his experiences. Matin, who recently showcased his designs at the International Fashion Fest organised by Pegasus, is a fast rising star in the fashion designing world in Kerala.


“I established ‘Ethics’ in Kochi in 2011, immediately after I quit my job with Christian Dior. I joined Dior in Paris as part of my internship during my Masters in fashion design from Istituto Marangoni in London and later acquired a job there. I was specialising in men’s wear back then, so I was responsible for creating the check design shirts while working there. I had to create 100 designs a day, but the job was made easy by the designing software provided,” says Matin.


Comparing our fashion scene to the one in Paris he says, “In Paris, an entire year is devoted to a particular colour. So you can predict which colour would be back in fashion in the coming year and you design based on that. Besides, if you come up with a creative work there, you are acclaimed and people respect you. Here, unless a celebrity wears it, it is not worth following. Creativity is not given credit and people look at it like just another piece of clothing. However, things are changing. There used to be a time when a particular colour combination popular in London took five years to reach the Indian fashion scene. But now that gap has reduced to a couple of years,” he says.


(L) Matin Mac Mathew with one his models; (R) A model showcasing his creation.

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After quitting Dior, Matin joined his family in Kochi and now caters to a long line of celebs including Manoj K. Jayan, Asif Ali and Jayasurya and specialises in wedding couture.


“I have a select clientele. If someone walks into my store, I do everything possible to ensure that they are content with what they buy resulting in us becoming family friends. The pieces that I hold in the shop only serve as a catalogue for clients. Once they pick the pieces, I understand their taste and create new products that suit them. I design new products and e-mail it to them every two months for them to select. I never show the same design to two people,” he says.


Matin says his designs are elaborate works with simple designs inspired by nature. “I choose my colours from nature and a single design is repeated throughout a piece in different colours and shades. For example, for Siddique’s daughter’s wedding, a lehenga was created with nearly 1000 embroidered flowers in different shades of pink and cream. Each flower took almost an hour to embroider. Most designers just pick a readymade material and work on it. All my designs are worked on fresh fabric which enables more creativity. I want everything on the piece to be mine,” he adds.


Matin says that in fashion, change is the only constant and a good dress must not hang on the body follow its lines. “I believe a good dress should be pretty but more importantly, draw attention to the wearer and make her look good. When the woman smiles the dress must smile with her,” says Matin.

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Suki Waterhouse wants kids

2013 December 3. | Szerző:

Suki Waterhouse says spending time with Jourdan Dunn has made her feel broody.


Suki Waterhouse “really likes the idea” of having children.


The 21-year-old British model is currently dating Hollywood hunk Bradley Cooper. After the actor recently claimed starting a family was “the next step”, Suki has revealed she is also feeling broody.


“I really like the idea of having kids in not too long,” she told the January edition of UK Elle magazine. “Not, like, now. And not next year. But in not too long. I talk to Jourdan [Dunn, who has son Riley] about it quite a lot. She made the decision and had her parents and agency supporting her. I think it’s the coolest thing.”


Suki was pressed on her romance with Bradley. It has been reported that the pair fell for each other when they met at the ELLE Style Awards in February. However, Suki is reluctant to give too much away about the relationship.


“I don’t talk about my boyfriend because it’s boring. At least, that’s what I decided to tell you when you asked,” she said. “That didn’t happen there, but we did meet at the Style Awards, I’ll give you that. Look, maybe it’s best for me to say, ‘I’m not one of those girls who goes on about their boyfriends.’ I do think whatever I say will sound weird. But the truth is, if I start talking about him, I probably won’t be able to stop. And I don’t really want to talk about him, you know?”


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Suki also spoke about her fashion career. The star has managed to remain grounded thanks to her friendship with fellow catwalk stars Cara Delevingne and Georgia May Jagger.


“That’s the really cool thing. We’ve been mates since we were kids so now, when we’re working together, it never feels like I’m on my own,” she smiled. “That’s such an advantage compared to the girls from abroad who know nobody. That’s why I always try and befriend new girls.


“Not that they always want me to!”


Suki is a face of Burberry and recently helped to launch the brand’s new fragrance. She couldn’t contain her excitement when asked how it feels to represent the iconic fashion house.


“I know it’s cool to pretend you don’t care. But I love fashion and I love clothes,” the star said. “I live my life in a sea of clothes. And it’s fantastic to be able to use them and play with them.”

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Thanksgiving Outfits: Stay Comfy & Look Chic While You Celebrate

2013 November 28. | Szerző:

Since Thanksgiving is about food and family, we are giving our stilettos a break and rocking some boots and silky sweaters for the holiday. We’re all about bringing it down to earth this week with some comfortable, stylish outfits — and here’s our tips! While you want to stay comfortable that doesn’t mean you can’t look great. From sweater dresses to tunics and everything in between, there’s so many ways to show off your personal sense of style without having to worry about reaching for that second helping.


Thanksgiving Outfits:


We love the idea of donning a flowy tunic for the holidays. Paired with skinny jeans or a fitted pant, this top will go with practically anything. Dress it up with heavy jewelry and platform wedges, or dress it down with a simple pair of stud earrings and flat ankle boots. This is also a great opportunity to experiment with this season’s spectacular colors. Rich burgundies, emerald greens, and deep purples are great colors that can easily be worn together, mixed with some neutral grays or browns, of course. If color isn’t your thing, find a black and white printed tunic and rock a pair of dark wash jeans.


For A Dressed Up Look, A Short Skirt Will Give You Just The Right Amount Of Glam:


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If you’re looking to dress up for Thanksgiving, we suggest a short, gathered skirt. Paired with an adorable pair of ankle boots and a soft sweater, the skirt will visually lengthen your legs and let you show off a cute pair of shoes. A skirt is also a great way to play with this season’s fabulous tights. Fishnet, ribbed, or thigh-high socks, you can’t go wrong with complimenting your skirt with a pair of these — especially if you aren’t into showing a lot of skin this holiday. While the skirt will look perfectly polished the silhouette is forgiving enough that you don’t have to worry about digging in.


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Club Monaco Holiday 2013 Lookbook

2013 November 22. | Szerző:

The Club Monaco holiday 2013 line revolves around one of the fall/winter 2013 season’s most popular trends: metallics. Though metallic accents abounded on the runways, up until now, high street retailers have been reluctant to include high sparkle alternatives into their fall/winter 2013 lines. That all began changing as soon as holiday alternatives started hitting the shelves. Suddenly, sparkly thought provoking alternatives are everywhere and choosing the coolest items worth adding to our wardrobe is not proving an easy task.


Club Monaco Holiday 2013 Line

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The new Club Monaco holiday 2013 lookbook brings both options for those who feel ready to embrace the trend without holding back and for those who prefer versatile options with just a trendy hint. In other words, there’s something for everyone in the new line. Since the time to find perfect holiday alternatives is getting shorter and shorter, a few style ideas on how to dress to impress definitely come in handy. The label’s suggestions seem to be based on the idea of keeping things simple and classy. Though metallic pieces can be extremely conspicuous, the label’s newest options are very balanced and don’t seem too over the top.


Club Monaco Christmas 2013 Lookbook

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At times, the ladylike allure of the new Club Monaco holiday 2013 outfit suggestions reminds us of the ultra classy Tory Burch holiday 2013 lookbook, which revolves around many of the same principles. The chromatic palette might seem a bit limited, however, the gorgeous embellishments definitely compensate for the restricted options color-wise. Gorgeous skirts, chic blouses with a romantic flair, sexy yet ladylike dresses and a variety of cool accessories worth splurging on are included in the latest Club Monaco collection.


A metallic accessory can be a great choice for adding a trendy vibe to a look without too much effort. A chain handbag featuring cool metallic details, a pair of cool metallic cap toe pumps or a chic belt can easily bring a festive vibe to any new season look. The best thing about the new outfits from the Club Monaco holiday 2013 lookbook? They make becoming the center of attention seem completely effortless.

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5 Best Hats for Girls with Short Hair

2013 November 20. | Szerző:

It’s cold outside, so you may want to think of protecting yourself against flu or cold. And what better ways than accessorizing your outfit with a stylish hat that will compliment your short hair? Here are 5 best hats for girls with short hair.


How to Wear a Hat with Short Hair: The Beret


If you want to find out how to wear a hat with short hair, you should try a beret. This fashionable hat will frame your face beautifully and will give a fresh French twist to your entire apparel. Pair this stylish hat for women with straight blunt bangs and short tresses and get ready for a stroll on Champs Élysées.


Winter Hats for Girls with Short Hair: The Knit Beanie


The knit beanie is one of the most comfortable winter hats for girls with short hair. This fashionable item will keep you warm during long winter days and will prevent hair damage. So, why is the knit beanie one of the best hats for short hair girls? Because it’s very easy to wear and you can mix it with a knitted sweater, a pair of leather boots and a chic knitted scarf.


Stylish Hats for Women with Short Hair: The Floppy


Chic Hat For Girls With Short Hair

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One of the most stylish hats for women is the floppy one. This gorgeous and elegant hat will help you protect your short locks against cold temperatures. Moreover, you should also pick a floppy hat if you have an oblong face as it will help you make it appear shorter. And what would you say about matching one of the most stylish hats for women with a pencil skirt and a wool coat? Are you ready to stand out from the crowd?


Great Stylish Hat for Women: The Bowler


You won’t regret wearing one of the most stylish hats for women with short hair: the bowler with a short brim. Also called the derby hat, this fashion item was firstly introduced back in the 1850s. Since then, it has become very popular among those searching for the best hats styles for short hair. Wear it with textured hair and you’ll look amazing. Choose a bold lipstick to match your ensemble and your good to go.


Best Hat for Short Hair Girls: The Newsboy


Are you more of a tomboy and are you attracted by androgynous outfits? Then you should start wearing the newsboy hat. This is one of the greatest hats styles for short hair because it gives you the chance to play a little with your tomboyish side and explore fashion. If you’re asking yourself how to wear a hat with short hair, check it out! Cover your short tresses with this newsboy hat and you’ll draw the entire attention towards your eyes.

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Isabel Marant’s designer collection is coming to H&M

2013 November 7. | Szerző:

And in just over a week’s time it is landing on our doorstep.


The Isabel Marant for H&M collection arrives in Glasgow’s flagship Buchanan Street store next Thursday.


So expect overnight queuing as one of the catwalk’s most celebrated names takes her signature style to the wider public – and for a fraction of the price.


The collection oozes French laidback style, mixing some of the Parisian’s best-loved details, including fringing and chunky knits. Designer Isabel, who launched her fashion house nearly a decade ago, has combined wearable pieces with bohemian accessories to channel a chic but quirky vibe.


From navy peacoats to keep out the cold to silk scarves that are bound to be on a few Christmas lists, it is no wonder the designer has such a wide following.


As well as the line for women and young people, Isabel has created pieces for men for the first time.


The designer follows in the footsteps of Versace, Marni, Lanvin and Stella McCartney in collaborating with the high-street store.



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She added: “I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian.You dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude.


“Everything can be mixed following one’s own instincts: my take on fashion is all about personality.”


The line launches in H&M Buchanan Street at 9am next Thursday, November 14.


A POP-UP shop is launching in a Glasgow shopping centre.


Parma Vintage (PV) will set up in Princes Square, on the lower ground floor, on Friday, and will be in the mall until Sunday.


Set up in 2009 by Gillian McGilp and named after her favourite retro sweets, Parma Violets, Gillian created a business from the vintage finds she picked up during her time as an air hostess.


PV became a one-stop shop in Gourock, Inverclyde, for vintage, modern brands, accessories, gifts and homewares.


The store mixes vintage with new on-trend fashion, and they stock an eclectic mix of both to suit all styles.


Gillian said: “Our customers range from people who live across the street to fashion lovers on the other side of the world.


“We want to bring the fun shopping experience of PV to you – and what better place to start than the style hub of Glasgow?”

The Olsens on Scents, Fashion and Branding

2013 November 1. | Szerző:

Perfectionists? They freely admit it. That explains the deep dives for knowledge they make on any product category they consider entering.


But that’s part of the reason that Mary-Kate and Ashley Olsen are at the helm of a megamultimillion-dollar licensing and manufacturing company, Dualstar Entertainment Group — which they’re now adding to with fragrances and next year with a first Los Angeles flagship for their The Row brand. They’re also juggling their Elizabeth and James contemporary brand, their Olsenboye line for J.C. Penney and a T-shirt line called StyleMint, among other projects.


During an exclusive interview at TriBeCa’s Locanda Verde, the Olsens discussed their new brand of two women’s fragrances, Nirvana, which is built off of Elizabeth and James and will be exclusive to Sephora. Black is a sensual woody scent, while White is a musky floral fragrance. The duo will be launched in late January, after a quick in-store holiday preview from Dec. 13 to 25.


Given that they’ve been working since they were nine months old — their age when they began the shared role of Michelle Tanner on the ABC sitcom “Full House” — spending much time relaxing isn’t usually comfortable for Ashley or Mary-Kate.


“We were always hard workers as kids,” said Mary-Kate. “It’s just the way we are, the way we were raised. Our work ethic was everything, and that never left us. We like to work hard, and we like to try to do everything 100 percent. In fact, it’s actually almost impossible for us not to. Sometimes you succeed and sometimes not so much, but it’s learning.”


“I always looked at myself, even as a kid, as a businesswoman,” said Ashley.


Ashley Olsen Mary-Kate Olsen

Added Mary-Kate: “With what we were doing in business when we were younger, I don’t think it ever felt like we were actresses — because we spent so much more of our time not in front of the cameras, building a brand.”


In fact, the Olsens founded Dualstar in 1993 at the tender age of six — “We couldn’t see over the top of the table,” Ashley joked — and their marketing savvy and the support of a strong team of adults reportedly made them millionaires by their 10th birthday. In 2004, on their 18th birthday, the sisters took over as copresidents (they are now co-chief executive officers) of the privately held firm, which has produced movies, TV shows, magazines and video games. While in their tweens, their business efforts included not only movies and videos, but clothes, shoes, purses, hats, books, CDs and cassette tapes, fragrances and makeup, magazines, video and board games, dolls, posters, calendars, telephones and CD players — with a market share made up mostly of the tween demographic. Mattel produced various sets of Mary-Kate and Ashley fashion dolls from 2000 to 2005.


“We’ve been exposed to so much,” said Ashley. “We were very fortunate to have parents and people around us who wanted us to be part of the creative meetings and the business meetings, and we would just sit and listen and be sponges. At that time in your life, you really are a sponge. And we’ve learned so much from people we’ve been exposed to in our lives — interesting people from different walks of life, different ceo’s. The list goes on and on. Mary-Kate and I have always taken advantage of our time with those people and walked away learning a thing or two.”


Best business lesson they’ve learned? Both Mary-Kate and Ashley prize one above all others: trusting their guts. “We have really good instincts, and it’s better when we listen to them,” said Ashley. “That’s both personal and in work.”


“And [growing up] we also were learning about branding and staying true to ourselves as well,” said Mary-Kate. “What always worked was that we were speaking directly to our customers, who were our age. Even down to writing a script, they would want us and our input on what the script should look like or how it would sound — because a 50-year-old man is not going to know the way a 10-year-old is speaking. It was very collaborative, and we were able to learn a lot about branding and marketing and product.”


After moving to Manhattan as 18-year-olds, the sisters took a break from entertainment — and developed a true passion for fashion. “Mary-Kate and I moved to New York to go to NYU, and we put everything else kind of on hold because we wanted to just go to school and experience education without working at the same time,” said Ashley. “While doing that, we started conceptualizing The Row. We started one item at a time, and took it to L.A. because the machines we wanted to use [to create the pieces] weren’t available in New York.”


“We sold it at first with no label,” said Mary-Kate. “Only certain people knew it was us behind it. We didn’t do any press. Our idea — because we had been in the branding industry for a very long time — was ‘If the product’s good, it will sell.’” While Ashley and Mary-Kate were building The Row, the opportunity came for them to do the Elizabeth and James line with a partner. “It was when the contemporary category was very small, and now we have several partners who help us with Elizabeth and James,” said Ashley. “We still do everything with The Row ourselves.”


In fact, the Olsens are about to become vertically integrated. Next year, they will launch their first store for The Row, in Los Angeles. Eventually, they’d like to do a fragrance for that brand, noted Ashley.


“Retail is really our next step,” Ashley added. “We’re building the store right now for The Row in Los Angeles.”


Following the sisters’ affinity for perfectionism, they’ll build the empire “one store at a time,” said Ashley. “And eventually, Elizabeth and James would love a home as well.” Other categories are likely for The Row down the road. “We pretty much have all categories with Elizabeth and James right now, but for The Row it’s just apparel and handbags,” said Ashley. Shoes are on the wish list, “but that’s a very different type of business,” said Ashley. “We’ve done a ton of research, and it can be a really big expense, depending on how you want to do it. We like having success with one thing before we move on to the next. We don’t like to spread ourselves too thin.”


But they do appreciate what each of them comes to the table with. “We feel so fortunate to have each other, to have a dialogue,” said Ashley. “Communication is key; it’s the most important thing in life. And Mary-Kate and I get to communicate all day long, on all sorts of subjects. It gets us to a more educated, thoughtful place, because we often come to things from different directions — although we want to get to the same space and have the same goal and vision. But that conversation is what gets us there.”


Ashley and Mary-Kate were inducted into the Council of Fashion Designers of America in 2009, and confess they get overly excited when they spot someone wearing one of their pieces. And while you’d think taking surreptitious shots would be the work of their fans, Ashley and Mary-Kate both confess to snapping shots when they see someone on the street in one of their creations. “Anytime we’ve started a brand and we see people wearing it — and we haven’t given it to them — we try and take pictures of them,” said Mary-Kate. “The first time we saw a Row T-shirt, an Elizabeth and James piece, a handbag — we got giddy.” Added Ashley: “It’s such a nice feeling that somebody appreciates your work.”


Roughly two years ago, Sephora’s Kendo division — the development arm that handles strategic partnerships — approached Mary-Kate and Ashley after a fashion market research survey commissioned by the beauty retailer continually referenced the Olsens’ Elizabeth and James brand. “We always knew we wanted to have a fragrance for this brand, because it’s very lifestyle,” said Ashley. “There are many components to the brand. We felt that between the brand Elizabeth and James and Sephora that we were really speaking together directly to our customer. We felt that was a really good place to start exploring the world of fragrance and beauty.”


After deciding the venture felt right, Ashley and Mary-Kate began working with fragrance veteran Robin Burns, cofounder of brand developer Batallure, and Michael McGeever, senior vice president of Sephora and general manager of Kendo.


Mary-Kate and Ashley spent close to two years developing the scents. “We’re not perfectionists at all,” deadpanned Mary-Kate. In fact, the Olsens’ attention to detail included flying in out-of-season peonies from New Zealand and lily of the valley from Holland for the interview because they are key ingredients in the scents.


Nirvana Black, developed first, took a year and a half, with around 50 different concoctions before hitting on the winner — “and that’s 50 versions not including the various tweaks we made to individual notes,” said Ashley. Nirvana White took just a few months.


Originally, the concept was to do just one fragrance to start, but during the development process the Olsens decided against trying to cram too many notes into one bottle. “We wanted to keep things as pure as we could,” said Mary-Kate. During one tweaking session, Ashley suggested doing two fragrances, an idea that immediately took root. “They also layer very nicely,” Ashley pointed out. “It’s not necessarily meant to be either/or, but both [fragrances].”


Before heading into the fragrance labs at Firmenich, where they spent a lot of time, Ashley and Mary-Kate studied the existing fragrance market and determined how they could differentiate their offering. “We looked at how people are speaking to this consumer and how we could speak differently,” said Ashley. “It was very interesting to focus on what’s working and what’s not working and why.”


Added Mary-Kate: “We didn’t want to do another very average commercial fragrance where it could be anybody’s name on the bottle and a visual, which would be a model with a bottle. We wanted to offer more than that and we wanted to offer a choice. I don’t want the fragrances to wear [the customer]. Ashley and I are really into oils, and those were the notes we were really attracted to. It was fascinating to see how many different variations of ingredients there were, how many different types of sandalwood, for instance. That was one of the things I found most interesting, the quality issues of these ingredients, and also balancing all of the notes so that they would sit well together in the juice.”


“And we have expensive tastes,” cracked Ashley, who confessed that she brought her shampoo, conditioner, face lotion, oils and deodorant to the first mixing session. “People would always say I smell good, but it was really a combination of those things rather than a specific fragrance.”


Mary-Kate said she’s always loved sandalwood, musk and amber notes — “darker and more masculine,” she opined. Nirvana White is built around peony, muguet and musk, while Nirvana Black features violet, sandalwood and vanilla notes. “Also, these fragrances are really about what everyone wants, which is intimacy.”


“Not speaking the language, trying to figure out what someone else wants to express, it’s so fascinating, Even if we didn’t use the right words, Pierre [Negrin, who helped develop Black] and Honorine [Blanc, who assisted in the White development process] knew what we were trying to express,” said Mary-Kate. “We all have skin in this game. It’s a team effort. That’s a fresh way to do things.”


Elizabeth and James Nirvana eaux de parfum will each be available in three sizes — 50 ml. for $75, 30 ml. for $55 and a $22 rollerball.


“We wanted the bottles to feel sensual,” said Mary-Kate of the opaque-textured bottles which bear the color of their respective names. “There was a texture on an antique that we really loved — a completely different shape, but the way it felt when you would hold it in your hand. We wanted to play with all senses. Whether it was scent, touch, size, the weight — we wanted it to be curved so when you held it in your hand it didn’t feel strict and harsh.”


“There’s a nice roundness to it,” said Ashley. “We wanted it to be modern, but not too modern. Also, the contrast of black and white in-store will hopefully be very dramatic.”


Branding on the bottle is minimal, with the scent’s name engraved on a gold-toned plate running down the side of the bottle.


The name Nirvana was chosen, said Ashley, “because to us, this was really about a moment — and what’s that one word that’s going to define that one moment where you feel comfortable, sexy and at ease with yourself? For us, we always came back to our beds. That’s where I love to spend my time off. No noise, no people trying to bug you. So it was about capturing that. And about there being no judgment, and how our generation is growing up with that intention. People are much more accepting of things and of people’s choices. That was also part of this process.”


“Getting to the name Nirvana took a lot of time,” said Mary-Kate. “Then we were in a meeting, talking about launch dates, and Robin goes, ‘That date would be nirvana!’ We were just like, ‘What did you just say?’ What’s better than nirvana? That’s the dialogue we want to have with the consumer, giving them a choice, but figuring out where they’re coming from, what is their nirvana, what is their moment.”


“We wanted the feeling to be intimate, and we wanted a regular girl, not a model,” said Ashley of the ad visual, which breaks in the December issue of Allure. Shot by Ryan McGinley, the image features a naked model snoozing face-down in a cocoon of sheets with a black dog sleeping nearby. Originally the plan was to use Mary-Kate’s dog Jack, but “her dog looked totally big next to the model,” said Ashley with a laugh, teasing her sister about her passion for dogs. “She’s never had a better day on set than when she got to play dog trainer,” said Ashley. “She was so excited.”


An interactive marketing platform is being developed for the brand, said McGeever. “In the first part of their careers, they built a brand that was centered around them,” said McGeever. “When they created the second act of their career, it was really more about the celebration of quality and craftsmanship, with them almost invisible in the beginning. That’s what we’re working on [with the promotional plans.] This isn’t about sticking Mary-Kate and Ashley on a billboard. This is about the brand they’ve spent the better part of a decade building.”


How will the sisters define success for the fragrance? “I’d like to walk down the street and smell a note of it,” said Mary-Kate.


Ashley confessed to a frisson of fear about the beauty business. “I have to be honest, I do [fear it] a little,” she said. “I kind of felt it today and I know it’s because I’m relatively new in this category. But I felt it in a good way — it was like, ‘I have so much to learn.’ I know entertainment and apparel and brands; I’ve had schooling and training with that. With these [fragrances], this has been my training so far, and I’m so grateful to Robin and Michael for educating at the same time as developing.”


While all involved with the fragrance declined to discuss sales projections, industry sources estimated that Nirvana by Elizabeth and James would do about $7 million at retail during calendar year 2014.


This fragrance duo will likely lead to future scents by the sisters. “We’ve learned a lot through Sephora — why things work, why certain things don’t work and what’s new and exciting — and we think there are a lot of logical brand extensions,” said Ashley.


Both sisters attended Sephora’s national employee meeting in August. “It was great to see how they communicate and how much they believe in what they’re doing,” said Mary-Kate. “To me, that was the greatest thing to see. It’s why they’re so successful at what they do. It’s all coming from a positive place. They believe in the product and they trust their management.”


Will they go back to Hollywood? Doubtful. “We have a video catalogue of everything we did when we were younger, so we’re looking at distribution for that now,” said Ashley. “That’s not being in show business, but it’s been fun talking to these people we used to be in business with many, many years ago. But the industries are completely different.”


“We still feel welcome in the [entertainment] industry,” said Mary-Kate. “But it’s not the one we’re in.” Instead, the sisters say they’re still telling stories and entertaining — but through their products.


The fragrance will be sold in the U.S. and Canada for now, and will soon be presented to the other markets. Likely overseas possibilities include the U.K. and Japan, said McGeever. “We need to spend more time in Japan [to further suss out the market], and that’s planned for the first part of next year,” said Ashley.


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Campbell and VB talked fashion racism

2013 October 30. | Szerző:

Naomi Campbell spoke to Victoria Beckham about the lack of black models on the runway at the moment.


Naomi Campbell phoned Victoria Beckham to discuss racism in the fashion industry.


The supermodel, along with model Iman and agent Bethann Hardison, has launched a campaign to stamp out racism on the runway. Naomi and her Diversity Coalition colleagues put their names to an open letter naming fashion houses that use predominantly white models. Victoria’s label was on the list and she was said to be furious with the accusation, with Naomi revealing the pair discussed the situation.


“I called Victoria and I spoke to her,” the 43-year-old told British newspaper The Mirror. “I don’t want to pin-point anyone. It isn’t a blame game. Everyone’s name was on that letter because they’d done it. It could have been completely unintentional. She is one of the designers on there like anyone else.”



Other designers on the list included Calvin Klein, Roberto Cavalli, Marc by Marc Jacobs, Gucci, Chanel and Armani. The open letter claimed that just 6% of models appearing at New York Fashion Week were black.


Naomi had no qualms about naming names, insisting she is trying to make the fashion industry a more equal place to work.


“Absolutely not! There is no way to candycoat this sort of thing. You have to be straight,” she argued. “We had the percentages and we were armed with the facts and you can’t be nervous about upsetting people. I speak the truth. People might not like it but I am doing it.”


Naomi is adamant that racism is still a relevant issue for models.


She claims some of the biggest names in the world have expressed their unhappiness at the situation.


“You will be surprised at some of the models who confide in me,” she said. “A lot of them are very big. They are told, ‘We don’t want you in our show, this isn’t the united colours of Benetton’.


“One model who said this to me is on about three covers right now. She is one of the lucky few and she’s still experiencing it.”


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Culture and Fashion Star at Indian Charity Bazaar

2013 October 28. | Szerző:

Immersion in a piece of Indian culture is really only few steps away from home, right here in Jakarta.


Every year, the Indian Women’s Association organizes a charity bazaar, giving a chance for people in Jakarta to immerse themselves in a uniquely Indian atmosphere and be a part of the country’s rich and colorful traditions.


This year’s bazaar, recently held at JW Marriott in Mega Kuningan, South Jakarta, attracted over 1, 000 visitors. Inside, 167 neatly arranged tables provided products from India and elsewhere, featuring a big variety of jewelry, fabrics and traditional clothes.


“Every year our bazaar provides a very unique atmosphere enriched by a vast range of items — choices that are not easy to find outside,” said Gopi Panjabi, president of the association. “For example, among the items sold this year, there are special lights in honor of the upcoming Indian New Year, Diwali [on Sunday].”


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Panjabi explained that in addition to typically Indian products, the bazaar over the years had come to include items from around the world, such as Singapore and Pakistan, all under one roof.


Malaysian Zal Steinmeyer, owner of Zal’s Accessories, is a regular vendor at the Indian Women’s Association bazaar.


“It feels good to participate in charity bazaars,” Zal said. “It’s a right time to contribute in doing good for people in need. Today I am selling products from as far abroad as Afghanistan and Korea.”


The Indian Ambassador to Indonesia Gurjit Singh and his wife were also present. The bazaar, with an entrance fee of Rp. 50,000 ($4.55) and raffle tickets for Rp. 10,000 began in 2004 as an effort to raise funds for local charity organizations.


The proceeds are distributed to a broad range of organizations, including SLB Surya Wiyata, a school for special needs children and Pusaka 61, a center for supporting senior citizens.


The IWA also supports promising students on a monthly basis until their graduation from various universities across Jakarta, such as Gunadarma University and Mercu Buana University. Up to now, 100 students have graduated thanks to the association’s help, while thirty more students are currently on the payroll.


Charity bazaar lover Tess Pantoja always finds it interesting to buy items while supporting a good cause.


“Occasions like this are perfect to buy interesting and creative items and at the same time to do good,” said Pantoja, who is originally from the Philippines. “I’ve been living in Indonesia for 23 years and I am glad to find occasions where I can give back to the local people.”


Since its formation in 1975, the IWA has grown to include about 200 active members, 17 of whom were present on the day of the event, assisting visitors. The committee members were easily recognizable by their shawls, patterned with the Indian flag.


Count Me In, the volunteering arm of BeritaSatu Media Holdings, was also invited to join the bazaar, drumming up support for its “Drive Books, Not Cars” initiative by selling second hand English novels.


All proceeds go to benefit Sahabat Anak, which provides informal education for street kids, and Taman Bacaan Pelangi, committed to build libraries for children in remote parts of eastern Indonesia.


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