Steve’s New Girl… Aquazzura Takes Hong Kong

2014 August 4. | Szerző: shannon

Peace Sign

Steve Madden is California dreaming. The namesake exec has a new blogger collaboration, this time with Shea Marie, the Los Angeles-based designer behind Peace Love Shea. “I had never met him, and I thought they just wanted to give me a pair of shoes,” Marie recalled. “I didn’t expect Steve to be there or want to work with me. I tried to play it cool and said, ‘Yeah, okay, maybe.’” The partnership eventually worked out — and seven styles will launch at select Steve Madden stores and online on Sept. 4. Retailers such as Shopbop , Nordstrom and Macy’s will stock the line beginning Sept. 8. The collection features boots with pony hair touches, stilettos with lug soles, a mixed-material loafer and a studded sneaker. “I bring a bit of laid-back cool, edgy and a little bit grungy,” Marie said. To fete the Peace Love Shea x Steve Madden collaboration, the brand will host an influencer party to kick off New York Fashion Week. Here, Madden gives his two cents to Spy.

1. Why were you drawn to Shea Marie?

“She’s an American girl, she loves fashion and [likes] to vamp it up. I really connected with her after the [campaign] shoot. She was sharing her texting secrets, but I can’t tell you [what they are about].”

2. Shea is based in California. What is your favorite part about the West Coast?

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“I love to play golf in Southern California, and I like to drive around — it’s physically beautiful between the mountains and the ocean and the canyons. It’s really unbelievable, very different from New York City and this concrete jungle we live in.”

3. What excites you about bloggers, and who could be next as a partner?

“We just did a great collaboration with The Blonde Salad [Chiara Ferragni], and we have Man Repeller [Leandra Medine] for Superga. We’ve been very lucky with it. They all get Gucci and Louboutin, but they also understand Steve, so I appreciate that. I really like Cupcakes and Cashmere blogger [Emily Schuman].”

Shopping Spree

Aquazzura’s Edgardo Osorio recently ventured to China for an event at Lane Crawford’s IFC Mall store in Hong Kong. Consumers came ready to shop the Aquazzura x Olivia Palermo collection. “One customer arrived and bought everything available in size 35. Another arrived with her personal assistant and managed to shop the collection, pre-order and get her shoes signed in under 15 minutes. Now that’s power shopping,” Osorio said. Then he added, “Another person saw that I posted I was at Lane Crawford on Tuesday, flew to Hong Kong and went to the store — but she was two days too early for the event!” The fashion designer said he “was amazed by how young and fashion-forward the [Hong Kong] clientele is. They responded incredibly quickly through social media.” Plus, he had the chance to reunite with his muse. “It was a pleasure to see Sarah Rutson, [Lane Crawford] fashion director, who has always been in my mood boards and whose style is always an inspiration,” he said.

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Wild West

Welcome to Hollywood, Danner Boots. This December, its Mountain Light Cascade style will make its film debut in “Wild,” starring Reese Witherspoon. Based on the best-selling book by Cheryl Strayed, the movie takes its heroine on a journey of self-discovery across more than a thousand miles of the Pacific Crest Trail. “The costume designer reached out to see if we could replicate the boot [worn] in the book, and we came up with this style based on our original [circa-1980s] Mountain Light style,” said Will Pennartz, senior marketing manager. More than 20 pairs of the look were ordered for Witherspoon, who, in one scene, throws one boot off a cliff, according to Pennartz. For those who want to walk in Witherspoon’s shoes, the hikers will be available in October at retailers including American Rag, James Perse and REI for $299.

Tall Order

Talk about workplace perks. REI head Jerry Stritzke said he didn’t have to go far from home to plan for an upcoming trip up Seattle’s imposing Mt. Ranier. The CEO — who’s set to summit the 14,410-foot glacier-topped mountain this month — sat in on an in-store class at the retail co-op to help prepare. “I went to one of our classes in our flagship store in Seattle — I was there with about 150 people,” he told Spy. “The only downside as I looked around is I was probably the oldest guy in the room.” Stritzke, who joined REI last year from New York-based Coach, said he’s appreciating the Kent, Wash.-based retailer’s outdoor culture. “We have some phenomenal athletes, and so that’s kind of one of the neat things about being here. You have a lot of people who enjoy doing the kind of things that are intriguing to you,” he said.

Fashion tips for the festive season

2013 October 21. | Szerző: shannon

With the festivities in the air, it’s time to look and feel glamorous and dress to impress.

Today’s modern woman seeks versatility and innovativeness in design and style. She prefers utilitarian fashion pieces that ride high on the trend quotient and are versatile enough to be dressed up or down- allowing the wearer to express her individuality regardless of the occasion. The color palette is a mix of cheerful vibrant hues like rani pinks, peacock blues and lime green which are perfect for the festive season.

Whether it’s those fun festive evenings, or a walk down the red carpet or even your best friend’s wedding, we tell you how to dress your best!

– Wear outfits in breathable fabrics like georgettes and chiffons that flirt with lace and gotapatti resulting in a sophisticated femininity.

– For an elegant yet edgy festive statement, team up a gorgeous hot pink or lime green raw silk bandi with a flowy gown or a lehenga for a cocktail or mehendi function.

– The bandi can also be paired with a bandhini skirt for a night about town or a Diwali cards party! Comfort and style join hands with a bandi paired with dhoti pants.

– Sashay down the red carpet in a pink brocade gown with a hint of sheen or a cream jacquard print gown complimented with stunning jadau earrings.

– Be a head turner at a wedding with a gorgeous peacock blue net brocade anarkali- a gold clutch and statement earrings complete the look

– Go classic with a gold and cream anarkali with traditional Rajasthani gotapatti work complimented with gold jhumkis making for a very pretty picture for a pre wedding puja ritual or a festive puja- it’s feminine, graceful and naturally alluring!

Hot tip- Festive wear this season is all about timelessness and understated elegance so keep one item in the overall look opulent- and let that be a magnificent statement piece of jewellery.

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